Nike Uses A Leader R&D Strategy To Achieve Differentiation by R. Buderi Corporations that be determined by technology for his or her Toms Outletare becoming increasingly anxiety about the creation of R&D strategies that complement business-level strategies. One in the R&D choices will be whether leader or possibly a follower. Making the decision to get technological leader or follower is often a way Nike Hypervenom 2014achieve either overall low priced or differentiation. One illustration of an effective use of the follower R&D functional process to gain a low priced competitive advantage is Deans Food Company. “We can have the customer come to us and say If you can produce X, Y, and Z product for quality and service, but for less money without that expensive label about it, you can have the business,says Howard Dean, company President. In contrast, Nike, inc. uses the Leader R&D strategy as detailed below. Nike spends greater than many organizations in the marketplace on R&D in order to differentiate its running sneakers looking at the competitors in terms of performance. As a result, its products have become the favourite in the serious athlete. In a business in which companies routinely spend tens of millions of dollars on advertising campaigns featuring superstar athletes like Michael Jordan and BO Jackson, Nike, Inc., spends on research and development due to the running sneakers than does competitor except Japan’s ASICS Corp. Industry Analyst evaluate Nikes’s Research